How do you know when something is over the hill or past its ‘use by’ date? With a physical object, it’s usually easy to spot: chipped paint, tarnished surface, rust or a missing part. However, if that something is a loyalty program, spotting the signs can be a little more difficult.
A struggling loyalty program will usually exhibit traits such as:
Irrelevant rewards that no longer speak to customers’ needs or address lifestyle changes, resulting in a
diminished
loyalty experience....