Is It Time to Rebrand Your Loyalty Program?

 Four Key Creative Considerations The last few years have produced major evolutionary shifts in customer loyalty with increased focus on customer experience, engagement, and emotional loyalty. With all this activity in the loyalty landscape you’ve probably asked, do I need to rebrand my loyalty program? Here are some key creative areas to consider.   1. Is there equity in your program name?   You couldn’t imagine American Airlines renaming AAdvantage. There....

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