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After attending an exciting industry event last week, I came back to Minneapolis amazed by the amount of clients and retailers explaining their recent success with direct mail campaigns. Some saw anywhere from 6-10x the ROI in recent months. That’s almost double or triple what they’re seeing with their email marketing campaigns.
After reflecting a bit deeper and doing my own research, I discovered some unique insights that may prove why it’s working so well:
Alex Tavera is director, loyalty consulting at Aimia.