Is Big Data Delivering on Its Promise?

  1. Data Analytics
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For the past few years, the term “Big Data” has been hyped around the business and marketing worlds as the Holy Grail for companies looking to discover the secrets to mastering their customer relationships. Yet, for all of the positive hype around it, there seems to be just as much skepticism in the market. Many executives question the true value of Big Data or fail to understand how to utilize it to their advantage. When it comes to Big Data and customer analytics, there are....

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