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It is clear that the challenging consumer retail environment is not going to get easier. Restaurants, especially casual and family sectors, will continue to be collateral damage as the consumer shifts their retail spending online, and Amazon meets their needs with amazing speed and price. As chains start to scale back growth plans (and even rationalize their current locations), the macro environment will stabilize at a lower level of growth.
How does a restaurateur build a brand and traffic strategy in this environment? Here are some tried-and-true tips for 2018 to make it your “year of the customer”.
If you have not started a journey of understanding your customers and building your business around them, the time is now. The financial gains have been substantial for brands that have invested in technology, marketing consulting, and execution to drive deeper customer relationships through better customer experiences. Make 2018 your “Year of the Customer”.
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