The following are excerpts from a live interview recorded in December 2015.   What will be the biggest challenge for marketers over the next 3-5 years? The biggest challenges marketers will face in the coming years is definitely the speed of change. This speed is caused by the rapid pace of new technology. Economic models are also changing at rapid speeds. New business models that offer the sharing economy proposition, such as Uber, Airbnb are two examples of companies that are....

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