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For over a decade I have been searching for the Holy Grail: a way to ensure mere marketing mortals like myself can have access to the power of advanced analytics. With this power comes a great responsibility, which is to deliver one-to-one personalization at true scale and do great things for consumers. Typically, the analytical intelligence part of this equation has been reserved for data science professionals who are well versed in the ways of statistics, predictive analytics and more....

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