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Following the hyperjump in eCommerce adoption, companies that could make rapid and sweeping changes in customer retention and digitalization managed to emerge successful, while many sleeping giants suffered severe losses. This sentiment is reflected in our Global Customer Loyalty Report 2023, where we found out that 8 out of 10 companies seek to revamp their loyalty program. One of the ways companies can ensure a more seamless, more efficient framework for their future loyalty program....
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