Lenati’s Clay Walton-House is a Featured Panelist and Columnist for Loyalty 360. This article is the second of a year-long series titled “Way of the Future: An Integrated Approach to Loyalty Strategies.” For context and additional reading, see the first article of the series on Loyalty360.org. For loyalty marketers today, approaching loyalty strategy in an integrated manner means looking holistically across the customer experience to determine where the greatest....

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