Instant Win Gamification: The Psychology Behind It & How It Influences Consumers

  1. Gamification
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A brand name alone is no longer a pillar of consumer loyalty. Instead, businesses must actively engage with consumers to grab their attention and keep them loyal.  To do so, brands must understand that the craving for instant gratification among consumers is stronger than ever—everyone wants the latest news, entertainment, and products now. This desire affects behaviors, prompting loyalties to shift: In 2020, 36% of consumers tried a new brand, with 73% continuing to....

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