In a recent roundtable on the topic of engagement, loyalty program leaders agreed that member engagement is low for three main reasons:   1.Use of ‘old school’ plastic cards – while consumers clearly prefer mobile 2.Failure to exploit all available mobile channels for program access 3.Lack of choice among customers on their preferred channel for messaging   These issues are not limited to retail -- they apply across the board regardless of industry. Given....

Log in with your Loyalty Management subscription or Loyalty360 member credentials to access this Loyalty Management article.
Loyalty360 members can access a variety of member-only content including Loyalty360 In-Depth Exclusives, Analyst Briefs, all Loyalty Management articles, Hundreds of On-Demand Webinars and more.

Recent Content

ad