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Are you looking to implement a new customer loyalty program within your business or improve your existing customer loyalty program? You may be scratching your head at how industry-leading companies like Costco, Verizon and Sephora can maintain outrageously high customer retention rates while simultaneously keeping customer satisfaction high. There may seem to be a great mystery behind these organizations’ successes. However, upon closer inspection, there are a few aspects to these companies’ customer loyalty programs that serve to retain customers and keep them happy. Take a closer look at what major brands are doing to create and sustain loyalty.
“My kids love Costco,” Jess, age 40 declares. “They get excited every time they see me pull out the card.” It is fairly obvious that Costco owes at least a bit of their $138 billion in sales this year to their unique and high-quality in-store customer experience.
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