We’ve all heard that organizations who increase customer retention rates by 5% can increase profits by as much as 95%, but did you know that a 2% increase in retention is similar to a 10% increase in costs? Or a 10% increase in customer retention levels can result in a 30% increase in the value of a company? These statistics are mind-blowing and they go to show how much of an impact retaining customers can have on an organization as well as why it’s so important to want to keep....

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