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In today’s marketplace, it’s critical for brands to understand the value of leveraging social media influencers in support of their products or services. Social platforms like TikTok, Instagram, YouTube/YouTube Shorts, and many more host millions of influencer accounts, from the “content creator next door” to thought leaders, athletes, celebrities, and more.
To remain competitive in social channels, brands must thoroughly vet influencers to determine the right....
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