In Uncertain Times, Customer Experience Is Even More Critical

Recently, Forrester VP, research director and customer experience thought leader Harley Manning looked at the current volatility of the global economy, referenced trends in consumer behavior, and urged a wise course of action for businesses: Keep investing in the customer experience. His article outlines a few well-backed financial points of reasoning and also dishes sound advice. It makes economic sense—especially in uncertain times—to invest in the customer....

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