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Loyalty programs are the name of the game for marketers today since keeping a customer is 5x less costly than acquiring new ones, and nearly half of a brand's revenue is created by only about 8% of their most loyal customers.
As transactional offers - like coupons and generic percent-off discounts - have proven less and less effective, brands are beefing up their customer loyalty programs to set themselves apart and drive greater engagement. However, it’s no....
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