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Innovations like Artificial Intelligence (AI) may be some of the biggest trends right now, but they should not overshadow the importance of data in the customer experience (CX). During every stage of the customer experience, we acquire a plethora of actionable data we can mold into deep consumer insight. Answering questions such as who our customer is, where are they located, and even at what stage in life they may be. With the current data you have, you can even predict the next....
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