Human-Centered Design Boosts Brand Devotion

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In today’s marketplace, which is still coping with post-pandemic societal shifts, customer loyalty remains a critical key to success for brands. The consumer experience often feels fully saturated with a constant stream of advertising and ever-changing social platforms and moves at a breakneck pace. In this evolving landscape—in which priorities have shifted, consumers are more discerning (perhaps even more demanding) than ever, and technologies are evolving—it’s....

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