The COVID-19 pandemic is creating a new reality for brands and everyone is feeling the impact. In mid-March, as the crisis began spreading in the U.S., just over 70% of U.S. consumers indicated that coronavirus was impacting their day-to-day lives. Fast-forward one week later and that number jumped to nearly 9 in 10 US consumers who said they were feeling the daily impact of COVID-19. At this time of intense uncertainty, the key attributes that underpin trust in a brand are different....

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