Loyalty: “a deeply held commitment to rebuy or repatronize a preferred product/service consistently in the future, thereby causing repetitive same-brand or same brand-set purchasing, despite situational influences and marketing efforts having the potential to cause switching behavior” 1 In today’s hyper-competitive, multichannel and omnichannel retail environment consumers seem less loyal than ever. In our 2014 global GfK FutureBuy study, 61% of the consumers surveyed....

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