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In this two-part series I'll address the use cases for monetizing data, how organizations should approach the challenge and realize the potential benefits.
Today, let's explore the use cases for monetizing data in the Utility space.
Like many industries, utility companies find themselves at an unprecedented junction. What should they do with all of the data available from customers? Some research reports estimate that there are more than 3 billion data points served up daily among U.S. utility companies. Options for monetizing data include a variety of internal and external use cases that collectively have the potential to radically improve sales and profit margins.
Internal use cases for monetizing data include:
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