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Unified data is the key tool in a marketer’s arsenal to personalize at scale. In a digital-first world, consumers are engaging brands and consuming media at the time and place of their choosing, across multiple channels. Building that one-to-one relationship has become the way to delight your customer. Personalization has the ability to unlock up to $3 trillion of value for companies. Yet, enterprises are finding it difficult to transform to meet the challenges of this new normal.....
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