During global pandemics like the coronavirus crisis, travel brands that are flexible and transparent with their customers—while finding ways to lessen their anxiety—are well-positioned for the future. Empty shelves at Target stores. Purchase limits on bottled water at Costco. Third-party vendors selling hand sanitizer for $100 on Amazon. Customers are panic buying, stocking up, and staying home. Skyrocketing CDC Facebook likes. Memes (incorrectly) tying coronavirus to the beer....

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