Last month we began a blog series on the ravages of addiction. No, not meth, but a different kind of ultra addiction (even if it is benign): couponing. As Bram rightly pointed out in his post, too much couponing is bad for both your customers’ and your brand’s health. Like any “street” drug, couponing has all the hallmarks of inducing short-term pleasure followed by long-term dependence and tolerance, requiring higher and higher “doses” to achieve the same effect. Brands become addicted to....

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