How many times this week have you been invited to provide feedback by a company from which you’ve recently purchased? There have been a few, haven’t there? I’ve had one about buying shoes. Another about why I didn’t buy tickets to an event. And one that was so badly rendered on my mobile that I honestly don’t know what it was about. Survey fatigue is a nightmare for Market Researchers and Customer Insights professionals alike. And it’s a Catch-22. We....

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