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How many times this week have you been invited to provide feedback by a company from which you’ve recently purchased? There have been a few, haven’t there? I’ve had one about buying shoes. Another about why I didn’t buy tickets to an event. And one that was so badly rendered on my mobile that I honestly don’t know what it was about.
Survey fatigue is a nightmare for Market Researchers and Customer Insights professionals alike. And it’s a Catch-22. We need feedback to make better business decisions – but the more we ask, the less we get.
What can you do? Well, first things first – do you really need to send a survey? You hold most customer data than you think, so see if you can glean the insights you need without resorting to another survey. If you definitely need to send another questionnaire out into the world, here are seven tricks to help boost survey response rates and reduce the eye-rolling from respondents.
These should all be obvious tips, but they all bear repeating. There are more surveys out there than ever before. And although it is possible to create fabulous, engaging and effective surveys, there are still some shockers out there. Don’t let your next survey be one of them!
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