How to Use Loyalty Data in a Cookieless Future

  1. Data Analytics
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Since the mid-90s, cookies have been the defacto way for brands to target and deliver online advertising - allowing marketers to track users across websites, build consumer profiles, and use them across all forms of retargeting and behavioral advertising. But that’s all set to change, with growing legislation and anti-tracking initiatives launched by Apple, Google, and Mozilla in recent years. Google is the latest tech company to crack down on tracking, and is aiming to phase out....

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