Loyalty programs are evolving to meet the growing expectations of consumers. Customers expect to be rewarded for spending their money with a brand no matter how or where they make the purchase. They also expect that the brand will customize and personalize promotions so that they are hit with relevant offers and incentives at the right time. The easier it is for the customer to spend money and be appropriately rewarded for their loyalty, the more effective the program will be at driving....

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