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There are 3.3 billion loyalty memberships in the United States*. You are probably a member of more than one yourself. It seems like everyone has rewards component nowadays. Many of these programs are started and left on autopilot. Getting back to the basics about loyalty will help revive them.
Loyalty can be thought of as three basic pillars: communication, competition and content. The combination of effective communication, exciting competition and engaging content makes an....
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