Customer acquisition strategies get huge attention – after all, new customers are the lifeblood of any business. However, you have probably heard the stats before -  it costs six to seven times more for an organization to acquire a new customer than to keep an existing one. So while you should never lose focus on acquiring new customers, don’t forget about the ones you currently have. According to Bain & Company, just a slight increase of 5% in customer retention can....

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