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When it seems as though a customer is starting to distance themselves, there are still things that you can do to re-engage them and make them a more active customer. A very important aspect is to make sure that your re-engagement tactics are personalized to the customer as an individual, such as using a personal message instead of a "copy/paste" mass email sent out to a large group. Companies wanting to re-engage customers should look at their analytics to see who at-risk customers....

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