Every Loyalty Program Has an Engagement Loop Every loyalty program has an engagement loop of behaviors and actions that members repeat as they rise to become your most valued customer. At a minimum, that loop is likely: spend to earn, spend to earn, spend to earn, and, finally, redeem. Then start the cycle over. If you’re in a highly competitive industry this simple kind of program may not be enough. You’ll need a stronger engagement loop; one with appeal and stickiness. To....

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