“It is not from the benevolence of the butcher, the brewer, or the baker, that we expect our dinner, but from their regard to their own interest. We address ourselves, not to their humanity but to their self-love, and never talk to them of our necessities but of their advantages.” – Adam Smith, ‘The Father of Economics’, in The Wealth of Nations “Everybody’s doing it. In capitalism, you try to get the highest price you can for a product....

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