How to Measure Your Mobile Wallet Success

For marketers, metrics matter. They define when and where to interact with customers. They indicate how loyal a customer is to your brand and identify ways to create more seamless experiences. They even — and maybe most importantly — contribute to budgeting decisions, determining what resources will be available to execute marketing strategies in the coming year. Understanding the key performance indicators of every channel can be a difficult task. And communicating the impact....

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