Going into 2021, B2C companies are aware of the importance of using data to inform their marketing decisions, but might not know how to go about doing this. One of the first steps needs to be measuring the success of current marketing programs. Even this initial step can be daunting, which is why we’ve put together Formation’s Ultimate Guide to Measuring Customer Loyalty Offers. In this webinar, we take a deeper look at how one company, Giant Eagle, has transformed....

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