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“Recovering a modicum of equilibrium across consumer behaviors and technology innovation will require organizational alacrity, a laser focus on customer needs and a balanced embrace of automation.”—Charles Golvin, Senior Director Analyst, Gartner for Marketers
Achieving the vision that Golvin summarized largely comes down to your ability to generate returns on martech investments. With martech investments accounting for 29% of total marketing expenses, it’s clear....
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