How to Manage MarTech- Interview by Scott Brinker of Chiefmartec

Over the past several months, Scott Brinker of Chiefmartec and Lenati collaborated on a qualitative research study of how senior marketers — executives from start-ups to Fortune 500 enterprises — strategically manage marketing technology in their organizations. Senior Marketing Leaders from companies, such as Hilton, Microsoft, SAP, Adobe, Tableau, and Dun & Bradstreet to learn: How do they decide which MarTech bets to make? As they make those bets, how do they....

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