How to Leverage Data to Drive Customer Loyalty through Personalization

In today’s competitive climate, customers not only desire, but expect seamless, personalized experiences across all touchpoints. In fact, 90% of users expect the customer experience to be consistent across all devices, and Gartner stated that “customer experience has become the new competitive battleground.” If brands don’t provide the experiences customers have come to expect, they risk damaging the customer relationship – which is often....

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