The 2019 holiday season just ended. So, why are we already talking about holiday 2020? Loyalty played a major role for the successful retailers during this past holiday season. And building or revamping a successful loyalty program takes time. If your goal is to compete on more than just price during the holidays, the time to start thinking about loyalty is now. Here’s what you need to do quarter-by-quarter to make sure your new program is ready in time for the....

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