How to Launch a Loyalty Program in China With Solutions Like a WeChat Mini-App

The biggest challenge of winning over the Asia-Pacific demographic as a Western brand lies in understanding differences in customer behavior and loyalty. Big brands with decades of history serving the European or US market often learn the hard way that their tried-and-tested marketing campaigns fail in the Land of the Red Dragon. The same goes for loyalty programs in China: the only way to compete with the loyalty solutions of home-grown brands is to adapt to local customs. Especially as the....

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