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How many times have you visited a store and during checkout were prompted to sign up for a loyalty program? Chances are, you signed up via email then left the store and never thought about that loyalty program again. After all, most consumers sign up for 19 to 29 different loyalty programs but only remain active in five to 12. While frustrating, the reality is that registering new members is only half the battle. To succeed, loyalty marketers have to increase participation rates to....

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