Consumers today not only want, but expect personalized and compelling experiences. Many brands turn to loyalty solutions to make this happen and loyalty program participation is at a high. In fact, 78% of people actively participate in at least one program per month and 63% of consumers could be persuaded to choose one brand over another due to the presence of a loyalty program. Despite this, however, many consumers are quick to jump ship if they find that the program doesn’t....

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