How to Incentivize Loyalty with Social & Behavioral Actions

Using points to reward customers after a purchase has been a practice in retail for ages. But over time, businesses have been forced to get creative with different ways to build loyalty. They needed to find ways to break through the noise and get their key messaging across to their network. Things like double-point events, product promotions, and annual gifts expanded that relationship between the brand and customer. An entire revolution has occurred in that realm as loyalty marketing....

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