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In your quest to target high-value customers, are you leaving a lot of potential revenue on the table? You may not think so, but our recent report, Brand Loyalty 2020: The Need for Hyper-Individualization, shows that there are some significant opportunities to better engage some overlooked audiences, which have the potential to be loyal and generate more sales when engaged.
Some consumer groups – like those in certain income levels or generations – said that they feel....
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