Please enter your username or the email address associated with the account so we can help you reset your password.
In earlier days, chains saw birthday rewards as a nice way to say “thank you” to members for simply joining a loyalty program. Often times, the reward was used to motivate guests to register their card. Merchants would only issue the birthday reward after guests provided certain demographic information, which typically included birth date and email address.
Birthday rewards have since evolved. Today, savvy restaurant marketers leverage the offer to modify guest....
This article is Loyalty360 Subscriber-only content; please log in to read. Not a subscriber? Don't worry, it's easy to sign up! Click below to read this article and access other complimentary Loyalty360 content.
This content can be viewed with a complimentary Loyalty360 subscription. For access to even more content and association benefits, view Loyalty360 membership levels here