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Direct mail is known to have an impressive return on investment, but maybe you’re not seeing the results you want with your direct mail campaigns. You want to imagine your customer’s eyes lighting up as they read about your upcoming sale or new product launch. But instead, they might give your postcard a halfhearted glance and toss it into a stack of junk mail or—even worse—drop it straight into the nearest wastebasket.
If you’re struggling to realize....
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