How to Do Loyalty and Rewards Without Discounts

Nurturing customer loyalty means working consistently to find a higher share of shoppers’ hearts and minds — conveying value by building deeper emotional connections. According to loyalty expert Philip Shelper of Loyalty & Reward Co, strong connections between a brand and its loyal customers are reflected in increased visits, spend, brand affinity, advocacy, retention and market share.   Smart and timely discounts are a means of conveying value to customers. However....

Recent Content