How to Do Loyalty and Rewards Without Discounts

Family offers: Offer discounts to your customers if they sign up for family loyalty cards to invite a friend through referrals.
Anniversary celebrations: Events such as company anniversary are good times to celebrate customer loyalty through discounts.
Customer birthday: You can send your customers coupons and vouchers on their birthdays to reaffirm your care. These personalized offers usually lead to high redemption rates.
Reactivation discounts: To onboard your inactive customers again, you can use push notifications with discounted deals.
Targeted discounts: Targeted discounts tailored to the specific behaviors and interests of your customers are very effective in terms of increasing customer engagement and driving up revenue. For example, our client, Eddie Bauer , used targeted discounts and coupons to preserve margins.

Loyalty / Rewards Programs
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Nurturing customer loyalty means working consistently to find a higher share of shoppers’ hearts and minds — conveying value by building deeper emotional connections. According to loyalty expert Philip Shelper of Loyalty & Reward Co, strong connections between a brand and its loyal customers are reflected in increased visits, spend, brand affinity, advocacy, retention and market share. Smart and timely discounts are a means of conveying value to customers. However....

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