Before I can even talk about blog strategy, I have to admit that I am not naturally a strategic thinker. I am rumored to be organized and slightly more analytical than your average writer, but I am first and foremost a creative, right-brained thinker.
This means my immediate reaction when colleagues start talking about strategy is to say, "Hey, how about you strategize amongst yourselves for the next six months, and I'll keep writing and publishing content in the meantime."....