When we work with a brand to deploy a SmartVideo program we do so with the intent to deliver success based on the brand’s definition of success. Personalized video has proven time and again to deliver value against many KPIs, but the real value comes when personalized video is used as a strategic communication medium across the customer lifecycle to achieve a brand’s top-level business goals. Here’s how to think about defining the value and calculating the ROI of a....

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