Sending a push notification to welcome new users is a vital tool for increasing app retention and long-term user engagement. In fact, data shows that 95% of new, opt-in app users churn within the first 90 days if they don’t receive any push notifications! In addition to boosting retention, improving engagement and making a great first impression, a welcome push notification can also help: Demonstrate the value users will get from using your app Illustrate the steps....

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