Sending a push notification to welcome new users is a vital tool for increasing app retention and long-term user engagement. In fact, data shows that 95% of new, opt-in app users churn within the first 90 days if they don’t receive any push notifications!
In addition to boosting retention, improving engagement and making a great first impression, a welcome push notification can also help:
Demonstrate the value users will get from using your app
Illustrate the steps....