At around 80 million strong, Millennials are now the largest generation in American history, and they hold over $200 billion in combined spending power. At the same time, it’s becoming increasingly clear that the traditional playbook doesn’t work for this new generation. Only 1% of Millennials trust traditional advertising, and they represent a target that’s both tempting and elusive for marketers.
Millennials seek authentic, personal connections with brands, and....